Professor of marketing of Shanghai Jiao Tong University
Director of Brand Strategy Research Institute of Antai College of Economics and Management, Shanghai Jiao Tong University
Research Field:Marketing
Brand Strategy
The Strategic Relationship between Advertising and Public Relations
- Teaching
- Research
- Courses
Mingyang Yu
Professor of Marketing
Antai School of management
Shanghai Jiaotong University
Education
BS, Philosophy, Zhejiang University
MS, Economics, Fudan University
Ph.D., Marketing, Fudan University
Post Doctoral Education(I), Marketing, Fudan University
Post Doctoral Education(II),Marketing, Beijing University
Positions Held
Professor a irector of Brand Research Center, Antai School of Management, Shanghai Jiaotong University
Professor of Marketing, the Institute of Journalism and Communication, Shenzhen University
Professor of Communication, the Institute of Journalism and Communication, Huazhong University of Science and Technology
Guest Professor in Zhongshan University, Donghua University, Southwest Jiaotong University
Selected Honors and Awards
Awards for national wide best selling books, national wide academic achievements, outstanding contributions for Social science
Award for Top 10 consultants of China (1997)
Award for Top 10 advertising specialists(2003)
Selected External Service and Assignments
Academician of International Information Academe of the UN (IIA）
Principle of China Consulting Institute
Director of Brand Strategy Committee, China Marketing Association
Deputy-Director of China Public Relations academic association,
Chairman of Applied CSI association of Shenzhen City
Principle Consultant of several enterprises, such as DLX, BSD, AMOI etc.