From the cloud to the Internet of things, from O2O to large data, our work and way of thinking has been subversive all along, and in order to be more long-term trend in the mainstream and the mainstream of society, we have to look farther to the future. How to foresee the future and catch initiative? On the afternoon of May 18, 2016, final of the 25th Eden Cup of company profit model held by EMBA at Antai College of Economics and Management of Shanghai Jiao Tong University shall open in grand. "Beauty Information" team won the first prize with "POCO2016 profit Model project " in the end. This contest is hosted by Li Dapeng (Antai EMBA 2014 autumn students from class 1) and Yang Yating (Antai EMBA 2014 autumn student from class 2) and was sponsored exclusively by Eden of the Forest.